Mobil 1 Joins Gardella Racing as Primary Sponsor in 2010
Mobil 1 Youth Initiative Continues with Dedicated Entry into Drift Racing
-- Partnership provides Gardella Racing with lubricant technology and engineering support -- Gardella Racing transitions long-term relationship with Mobil 1 into role as primary sponsor
FAIRFAX, Va.--(BUSINESS WIRE)-- ExxonMobil and Gardella Racing announced they will team up for the 2010 season in a partnership that expands ExxonMobil's commitment to motorsports and to drifting, a high-performance form of racing.
The main vehicle competing under the Gardella Racing banner this year will be a Mobil 1 Pontiac Solstice GXP driven by the 2008 Formula Drift "Driver of the Year" Ryan Tuerck. Gardella Racing will use Mobil 1 motor oils, gear oils and greases, and Mobil 1 branding will appear on Gardella Racing's cars, uniforms and vehicles.
"Partnering with a leading drift team like Gardella Racing allows us to showcase the technological benefits of Mobil 1," said David Tsurusaki, strategic global alliance manager, ExxonMobil Lubricants & Specialties. "ExxonMobil engineers will work closely with the Gardella team to ensure peak engine output. As another part of Mobil 1's well-rounded, world-class racing program, this collaboration underscores the engine performance and protection that Mobil 1 technology delivers on the track and on the road."
Gardella Racing and ExxonMobil have had a long relationship that goes back to the sport compact drag racing days of team owner Gary Gardella. Gardella was racing his Chevy Cobalt when Mobil 1 began its sponsorship of the championship driver, and he has seen continued success ever since. Last year, Gardella Racing finished the Formula Drift season in second place, missing out on the championship by only six points. To stay on track with the team's latest updates, please visit Mobil1Racing.com.
"I am very excited to have Mobil 1 come onboard the Gardella Racing program as our primary sponsor," said Gardella. "I feel that with the support of Mobil 1 technology, Gardella Racing will be unstoppable in 2010. This is a very exciting time for all of us at Gardella Racing, and we thank Mobil 1 for this great opportunity." Gardella Racing will also stage promotions at various Formula Drift events throughout the season to help spread synthetic lubricant education in the youth market.
"The fact that a company like ExxonMobil is supporting our program this year says a lot about the Gardella Racing team," Tuerck said. "ExxonMobil has been supporting top racing teams across the world for over 30 years, and I am really excited to have such a great company, with a race-proven product, providing our GM ECOtec engines protection and performance on the track."
A Long History of Performance: Mobil 1 in Motorsports
Mobil 1, the world's leading synthetic motor oil brand, has long been the lubricant of choice for race teams competing in the most demanding and popular motorsports series across the globe.
Mobil 1's history in motorsports officially began in 1978 with a sponsorship of the Williams Formula One Racing Team. From that time, Mobil 1's presence on race tracks and circuits has grown by grand proportions. Today, Mobil 1 synthetic oil is relied on for its ability to deliver exceptional engine performance and protection even under some of the most extreme conditions by automotive technicians, race car drivers, team owners and the world's leading automotive manufacturers. Currently, more than half of the NASCAR teams rely on Mobil 1 technology.
Along with its status as the official motor oil of NASCAR, Mobil 1 enjoys a long association with many of the world's most popular and successful race teams, including Vodafone McLaren Mercedes' Formula One team, Corvette Racing's American LeMans Series team, the official AMG-Mercedes factory teams in the European-based DTM championship, Alex Job Racing Le Mans GT2 team, Penske Racing's NASCAR and IndyCar Series teams, as well as the Porsche Mobil 1 Supercup--the world's fastest international one-make series.
About Gardella Racing
Gardella Racing was established in 2001. Team owner Gary Gardella holds multiple driving awards and world records in sport compact drag racing. Gardella's professionalism and work ethic has enabled the team to continue to have success on and off the race track. The team has held successful and long lasting partnerships with General Motors, Red Bull, Mobil 1, and DuPont. In addition to becoming a large corporately supported race team, Gardella successfully expanded its program to include show cars, drifting, and now road racing. In 2008, the team exited drag racing and made its debut in Formula D. The change proved successful, as the rookie team finished the 2009 season second in the championship points race. For more information, visit GardellaRacing.com.
About Mobil 1
The world's leading synthetic motor oil brand, Mobil 1 features anti-wear technology that provides performance beyond conventional motor oils. This technology allows Mobil 1 to meet the toughest standards of car builders and to provide exceptional protection against engine wear under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life. ExxonMobil, Mobil 1 and the 1 Icon are trademarks of Exxon Mobil Corporation (NYSE:XOM) or one of its subsidiaries. Additional information about Mobil 1 and other ExxonMobil lubricants can be found at mobil1.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6261904&lang=en
Source: Exxon Mobil Corporation
Released April 23, 2010